Once you've launched your chatbot on Messenger, what's next?
Last year, Facebook launched its newest marketing addition to the tech world, the bot. Although Facebook is not the only one to kickstart the new chatbot trend, it is currently seen as the most attractive platform thanks to its 1 billion active users a month, its integrated payment and advertising tools, and the ease with which marketers can develop bots via Messenger. However, once you’ve launched your chatbot on Messenger, what's next? As with any product, bots need to be promoted. To make your task easier, I’ve put together a chatbot marketing guide on how to best market your messenger bot.
Related: 10 Facebook Messenger Chatbot Marketing Expert Tips
Make your bot discoverable
Message button on Facebook page
Message button on your website
These embeddable buttons can be placed anywhere on your website, and once clicked on, will fire up a conversation with your chatbot either directly on your website or on the Messenger mobile app. The two plugins have been made available by Facebook and come in the form of a “Message Us” button and a “Send to Messenger” button. I’ll go into more detail about these in the “Facebook Plugins” section of this post.
Related: How to make your Chatbot Suck Less
Use bot stores as public listings.
Create a dedicated landing page for your bot.
Although you can search for bots on Facebook and bot listing sites, Google is still your best friend. Be sure to create a dedicated landing page for your bot that is optimized for search engines and includes a “Get in Touch” button that directly links to a conversation with your chatbot.
Share relevant, informative and creative content.
- Why did you create your bot?
- What makes it unique?
- What was the journey of its creation?
- Audio content
- Sharing files from time to time
- Adding call to action buttons that link back to your site, products, or services
Get familiar with CAO
Audience engagement with the brand
Audience profiles and geo location
Keywords in profiles
It is likely that if a consumer searches for a specific term, brands with those terms in their brand profile will be at the top of the search results. As with any SEO, it is essential to use the appropriate keywords in the right places. For example, titles, description, posts, hashtags, etc.
The “Message Us” plugin
The “Send to Messenger” plugin
- Make sure your bot is not annoying or spammy.
- Be sure that your bot will respond in a relevant, timely, and polite manner.
- Keep your chatbot focused on specific tasks, campaigns, products, or services.