AI etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster
AI etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster

Pazar, Aralık 09, 2018

Conda install environment.yml Package

conda env create -f environment.yml

Salı, Mart 14, 2017

How to Best Market Your Messenger Bot

Once you've launched your chatbot on Messenger, what's next?

Last year, Facebook launched its newest marketing addition to the tech world, the bot. Although Facebook is not the only one to kickstart the new chatbot trend, it is currently seen as the most attractive platform thanks to its 1 billion active users a month, its integrated payment and advertising tools, and the ease with which marketers can develop bots via Messenger. However, once you’ve launched your chatbot on Messenger, what's next? As with any product, bots need to be promoted. To make your task easier, I’ve put together a chatbot marketing guide on how to best market your messenger bot.

Related: 10 Facebook Messenger Chatbot Marketing Expert Tips

Make your bot discoverable

 Facebook has made bots more discoverable by piggybacking on existing user's journeys on Facebook pages. To make your chatbot more discoverable, Facebook has designed a number of tools you should use. These include:

Messenger links

These are personalized links that when clicked on, send your audience directly to a conversation with your business on Messenger. These can be shared anywhere online.

Messenger codes

Messenger codes are similar to QR codes. They can be placed in real life situations such as events and stores, and when scanned by your audience, they open a Messenger thread with your business.

Message button on Facebook page

This button is the easiest and one of the most common ways for customers to approach businesses,  so be sure it appears on your Facebook page.

Message button on your website

These embeddable buttons can be placed anywhere on your website, and once clicked on, will fire up a conversation with your chatbot either directly on your website or on the Messenger mobile app. The two plugins have been made available by Facebook and come in the form of a “Message Us” button and a “Send to Messenger” button. I’ll go into more detail about these in the “Facebook Plugins” section of this post.

Related: How to make your Chatbot Suck Less

Messenger usernames

Give your bot a distinct username that customers can search for on Facebook. By keeping your Messenger username the same as your Facebook page username, you will make it easier for customers to find you.

Customer matching

Use the customer matching tool to transfer mobile phone conversations to Messenger. This process requires acceptance from the customer during the first Messenger communication but allows you to send your audience regular updates and alerts.

Use bot stores as public listings.

Facebook does not have a bot store, so customers currently have to search for you online. However, there are independent bot store listings such as Botlist, Bot Pages, Bot Family, and more.

Create a dedicated landing page for your bot.

Although you can search for bots on Facebook and bot listing sites, Google is still your best friend. Be sure to create a dedicated landing page for your bot that is optimized for search engines and includes a “Get in Touch” button that directly links to a conversation with your chatbot.

Related: Everyone's Getting Into Chatbots: Here's Why

Share relevant, informative and creative content.

  Create a story surrounding your bot that keeps your audience engaged. When creating your story, answer the following questions:
  • Why did you create your bot?
  • What makes it unique?
  • What was the journey of its creation?
Once you have created relevant, informative, and creative content, share it on your website’s blog and push these posts on social media and through other channels. You can also share your stories with chatbot publications, popular tech publications, and publications relevant to your industry. It is essential that you keep your audience updated with your bot. Once you have started sharing your bot's journey, you can’t just stop. Continue writing content on its most important facets, any new features, its development, its involvement with customers, and relevant feedback and reviews. You do not have to limit your content to text. Make it fun and interactive by creating:
  • GIFs
  • Videos
  • Audio content
  • Sharing files from time to time
  • Adding call to action buttons that link back to your site, products, or services

Get familiar with CAO

  Chat App Optimization, or CAO, is similar to SEO. Like with SEO, the CAO algorithm is yet to be fully understood. Some factors I believe to be influential include:

Audience engagement with the brand

It is thought that the engagement a user has with a brand strongly influences rankings in Messenger. For example, if your audience likes a post, shares a post, or contacts a specific page relating to “dog grooming,” it is likely that the next time they do a search relating to dogs, the page in question will rank highly in their search results.

Audience profiles and geo location

CAO is also thought to work according to location. This means that if one of your potential customer’s lives in the U.K., but is originally from the U.S., their search results will include both locations. For example, if they type “news” into the Facebook search box, news for both locations will appear. With this in mind, be sure to add your location(s) in your business’ profile details.

Keywords in profiles

It is likely that if a consumer searches for a specific term, brands with those terms in their brand profile will be at the top of the search results. As with any SEO, it is essential to use the appropriate keywords in the right places. For example, titles, description, posts, hashtags, etc.

Related: The How-To: Using Chatbots As A Tool For Customer Service

Facebook plugins

  As mentioned above, Facebook has made two plugins available for companies to add directly to their website to navigate customers to their chatbots. These include:

The “Message Us” plugin

The “Message Us” plugin takes the customer to the messenger application whether it be on the web or the mobile application. This plugin only notifies the bot once the customer sends a message, but no information relating to the customer, or the conversation, is forwarded to the bot.

The “Send to Messenger” plugin

The “Send to Messenger” plugin, on the other hand, gives the customer the option to receive information from your business. To do this the user has to confirm his or her account. The main advantage of this plugin is that the customer’s information can be sent to the bot which allows for further personalization, tracking, customization, and so on, in future interactions.

To Conclude…

When you embark on the journey of promoting your new bot, be sure to always obey the three unwritten laws of the chatbot world:
  1. Make sure your bot is not annoying or spammy.
  2. Be sure that your bot will respond in a relevant, timely, and polite manner.
  3. Keep your chatbot focused on specific tasks, campaigns, products, or services.

Pazartesi, Mart 13, 2017

Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Having a website become standard for every business years ago. That same process is just beginning for chatbots.

Chatbots are the new rage as more top brands are advancing the technology and integrating it into their chat systems. Big names such as Facebook and Telegram have already made moves in this arena by creating their own chatbots and chatbot platforms.

Over the past couple months, I've been trying to implement chatbots into my company Due. For many, chatbot marketing can sound overwhelmingly complicated, but a chatbot, not so much. It can truly save you enourments of time.

With numerous advancements and tools being created to make the process easy, making a chatbot does not seem out of the question. So, if you are thinking about jumping on the chatbot bandwagon, here are the top 10 platforms for you to know about.

ChattyPeople

Chattypeople is the best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople you can create a Facebook message both quickly and easily, no coding required. The platform's simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages. ChattyPeople is where f-commerce and ai-commerce come together. Chattypeople is 100% free to get started.

Related: How to Best Market Your Messenger Bot

MEOKAY

MEOKAY is one of the top tools to create a conversational Messenger bot. It makes it easy for both skilled developers and non-developers to take part in creating a series of easy to follow steps. Within minutes, you can create conversational scenarios and build advanced dialogues for smooth conversations. Once you are done, link and launch your brand new chatbot.

Smooch

Smooch acts as more of a chatbot connector that bridges your business apps, (ex: Slack and ZenDesk) with your everyday messenger apps (ex: Facebook Messenger, WeChat, etc.) It links these two together by sending all of your Messenger chat notifications straight to your business apps, which streamlines your conversations into just one application. In the end, this can result in smoother automated workflows and communications across teams. These same connectors also allow you to create chatbots which will respond to your customer chats…. boom!

Related: Make Chats With Chatbots Work

Botsify

Botsify is another Facebook chatbot platform that helps make it easy to integrate chatbots into the system. Its paid subscription helps you in five easy steps. 1) Log into the botsify.com site, 2) Connect your Facebook account, 3) Setup a webhook, 4) Write up commands for the chatbot you are creating, and 5) Let Botisfy handle the customer service for you. If the paid services are a little too much, they do offer a free service that lets you create as many bots as your lovely imagination can dream up.

Beep Boop

If you are looking for another paid platform, Beep Boop may be your next stop. It is a hosting platform that is designed for developers looking to make apps for Facebook Messenger and Slack specifically. First, set up your code using Github, the popular version control repository and Internet hosting service, then input it into the Beep Boop platform to link it with your Facebook Messenger or Slack application. The bots will then be able to interact with your customers with real-time chat and messaging.

Related: The How-To: Using Chatbots As A Tool For Customer Service

Chatfuel

Need a Facebook bot? Well, look no further, as Chatfuel makes it easy for you to create your own Facebook and Telegram Chatbot without any coding experience necessary. It works by letting users link to external sources through plugins. Eventually, the platforms hope to open itself to third-party plugins, so anyone can contribute their own plugins and have others benefit from them.

Facebook Messenger Platform

Have you checked out Facebook Messenger’s official page lately? Well, now you can start building your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than some of the previous ways we’ve discussed, but there are a lot of resources that Facebook Messenger provides in order to help you accomplish your brand new creation. Through full-fledged guides, case studies, a forum for Facebook developers, and more, you are sure to be a chatbot creating professional in no time.

Telegram Bots

Build a bot directly from one of the top messaging apps themselves. By building a bot in Telegram, you can easily run a bot in the application itself. The company recently open-sourced their chatbot code, making it easy for third-parties to integrate and create bots of their own. Their Telegram API, which they also built, can send customized notifications, news, reminders, or alerts. Integrate the API with other popular apps such as YouTube and Github for a unique customer experience.

Related: #4 Chatbots Took Full Advantage Of India's Demonetization

BotKit

A toolkit can be integral to getting started in building chatbots, so insert, BotKit. It gives a helping hand to developers making bots for Facebook Messenger, Slack, Twilio, and more. This BotKit can be used to create clever, conversational applications which map out the way that real humans speak. This essential detail differentiates from some of its other chatbot toolkit counterparts.

FlowXO

Last, but not east coming in with the bot platform for business is FlowXO, which creates bots for Messenger, Slack, SMS, Telegraph and the web. This platform allows for creating various flexibility in bots by giving you the option to create a fully automated bot, human, or a hybrid of both. ChatBot expert Murray Newlands commented that "Where 10 years ago every company needed a website and five years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots."