conda env create -f environment.yml
Pazar, Aralık 09, 2018
Salı, Mart 14, 2017
Once you've launched your chatbot on Messenger, what's next?
Last year, Facebook launched its newest marketing addition to the tech world, the bot. Although Facebook is not the only one to kickstart the new chatbot trend, it is currently seen as the most attractive platform thanks to its 1 billion active users a month, its integrated payment and advertising tools, and the ease with which marketers can develop bots via Messenger. However, once you’ve launched your chatbot on Messenger, what's next? As with any product, bots need to be promoted. To make your task easier, I’ve put together a chatbot marketing guide on how to best market your messenger bot.
Related: 10 Facebook Messenger Chatbot Marketing Expert Tips
Make your bot discoverable
Message button on Facebook page
Message button on your website
These embeddable buttons can be placed anywhere on your website, and once clicked on, will fire up a conversation with your chatbot either directly on your website or on the Messenger mobile app. The two plugins have been made available by Facebook and come in the form of a “Message Us” button and a “Send to Messenger” button. I’ll go into more detail about these in the “Facebook Plugins” section of this post.
Related: How to make your Chatbot Suck Less
Use bot stores as public listings.
Create a dedicated landing page for your bot.
Although you can search for bots on Facebook and bot listing sites, Google is still your best friend. Be sure to create a dedicated landing page for your bot that is optimized for search engines and includes a “Get in Touch” button that directly links to a conversation with your chatbot.
Share relevant, informative and creative content.
- Why did you create your bot?
- What makes it unique?
- What was the journey of its creation?
- Audio content
- Sharing files from time to time
- Adding call to action buttons that link back to your site, products, or services
Get familiar with CAO
Audience engagement with the brand
Audience profiles and geo location
Keywords in profiles
It is likely that if a consumer searches for a specific term, brands with those terms in their brand profile will be at the top of the search results. As with any SEO, it is essential to use the appropriate keywords in the right places. For example, titles, description, posts, hashtags, etc.
The “Message Us” plugin
The “Send to Messenger” plugin
- Make sure your bot is not annoying or spammy.
- Be sure that your bot will respond in a relevant, timely, and polite manner.
- Keep your chatbot focused on specific tasks, campaigns, products, or services.
Pazartesi, Mart 13, 2017
Having a website become standard for every business years ago. That same process is just beginning for chatbots.
Chatbots are the new rage as more top brands are advancing the technology and integrating it into their chat systems. Big names such as Facebook and Telegram have already made moves in this arena by creating their own chatbots and chatbot platforms.
Over the past couple months, I've been trying to implement chatbots into my company Due. For many, chatbot marketing can sound overwhelmingly complicated, but a chatbot, not so much. It can truly save you enourments of time.
With numerous advancements and tools being created to make the process easy, making a chatbot does not seem out of the question. So, if you are thinking about jumping on the chatbot bandwagon, here are the top 10 platforms for you to know about.
Chattypeople is the best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople you can create a Facebook message both quickly and easily, no coding required. The platform's simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages. ChattyPeople is where f-commerce and ai-commerce come together. Chattypeople is 100% free to get started.
MEOKAY is one of the top tools to create a conversational Messenger bot. It makes it easy for both skilled developers and non-developers to take part in creating a series of easy to follow steps. Within minutes, you can create conversational scenarios and build advanced dialogues for smooth conversations. Once you are done, link and launch your brand new chatbot.
Smooch acts as more of a chatbot connector that bridges your business apps, (ex: Slack and ZenDesk) with your everyday messenger apps (ex: Facebook Messenger, WeChat, etc.) It links these two together by sending all of your Messenger chat notifications straight to your business apps, which streamlines your conversations into just one application. In the end, this can result in smoother automated workflows and communications across teams. These same connectors also allow you to create chatbots which will respond to your customer chats…. boom!
Related: Make Chats With Chatbots Work
Botsify is another Facebook chatbot platform that helps make it easy to integrate chatbots into the system. Its paid subscription helps you in five easy steps. 1) Log into the botsify.com site, 2) Connect your Facebook account, 3) Setup a webhook, 4) Write up commands for the chatbot you are creating, and 5) Let Botisfy handle the customer service for you. If the paid services are a little too much, they do offer a free service that lets you create as many bots as your lovely imagination can dream up.
If you are looking for another paid platform, Beep Boop may be your next stop. It is a hosting platform that is designed for developers looking to make apps for Facebook Messenger and Slack specifically. First, set up your code using Github, the popular version control repository and Internet hosting service, then input it into the Beep Boop platform to link it with your Facebook Messenger or Slack application. The bots will then be able to interact with your customers with real-time chat and messaging.
Need a Facebook bot? Well, look no further, as Chatfuel makes it easy for you to create your own Facebook and Telegram Chatbot without any coding experience necessary. It works by letting users link to external sources through plugins. Eventually, the platforms hope to open itself to third-party plugins, so anyone can contribute their own plugins and have others benefit from them.
Facebook Messenger Platform
Have you checked out Facebook Messenger’s official page lately? Well, now you can start building your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than some of the previous ways we’ve discussed, but there are a lot of resources that Facebook Messenger provides in order to help you accomplish your brand new creation. Through full-fledged guides, case studies, a forum for Facebook developers, and more, you are sure to be a chatbot creating professional in no time.
Build a bot directly from one of the top messaging apps themselves. By building a bot in Telegram, you can easily run a bot in the application itself. The company recently open-sourced their chatbot code, making it easy for third-parties to integrate and create bots of their own. Their Telegram API, which they also built, can send customized notifications, news, reminders, or alerts. Integrate the API with other popular apps such as YouTube and Github for a unique customer experience.
A toolkit can be integral to getting started in building chatbots, so insert, BotKit. It gives a helping hand to developers making bots for Facebook Messenger, Slack, Twilio, and more. This BotKit can be used to create clever, conversational applications which map out the way that real humans speak. This essential detail differentiates from some of its other chatbot toolkit counterparts.
Last, but not east coming in with the bot platform for business is FlowXO, which creates bots for Messenger, Slack, SMS, Telegraph and the web. This platform allows for creating various flexibility in bots by giving you the option to create a fully automated bot, human, or a hybrid of both. ChatBot expert Murray Newlands commented that "Where 10 years ago every company needed a website and five years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots."