Once you've launched your chatbot on Messenger, what's next? Last year, Facebook launched its newest marketing addition to the tech world, the bot. Although Facebook is not the only one to kickstart the new chatbot trend, it is currently seen as the most attractive platform thanks to its 1 billion active users a month , its integrated payment and advertising tools, and the ease with which marketers can develop bots via Messenger. However, once you’ve launched your chatbot on Messenger, what's next? As with any product, bots need to be promoted. To make your task easier, I’ve put together a chatbot marketing guide on how to best market your messenger bot. Related: 10 Facebook Messenger Chatbot Marketing Expert Tips Make your bot discoverable Facebook has made bots more discoverable by piggybacking on existing user's journeys on Facebook pages. To make your chatbot more discoverable, Facebook has designed a number of tools you should use. These include: Messen